Ever wondered why this happens to you?
I know you must have been wondering why you get to see something new today, and weeks or months later on, you start seeing that same thing. Or you could just hear a new word today that you never must have heard anywhere. Afterwards, you begin to hear or see it even in books. Well, hang in there, you are not the only one sailing on this ship. Recently, I was conversing with a friend and one thing led to another, I had to ask him this very thing. He was uncertain as to what to call it, just like I was. It propelled me to conduct a research seeking to know what this experience could be called. Based on my research, I found out that its called the frequency illusion, also known as The Baader-Meinhof phenomenon. It is a cognitive bias that affects how we think and process information. It's a phenomenon where something you recently learned seems to appear everywhere, making it feel like it's more common than it actually is. The frequency illusion can often lead to the equally dece...